6 Easy Steps to Rank Your Website Blog

Search engine optimization is one of the most effective marketing strategies to drive traffic towards your website. It is widely utilized by marketing experts across the globe. Although it takes time the outputs are extraordinary. Implementing SEO is a complex job to do and people should have in-depth knowledge about SEO or else you can face penalties from Google if you implemented black hat techniques. So you need to be very careful. Below is a series of steps to rank your website blog.

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The first and most significant step is to compose content that attracts visitors. If your content will be good, hence, people will invest more time in your site blog. On the off chance that you don't create great content, at that point, your bounce rate will increase. A higher bounce rate means that your content is not good or useless for some audience. As a result, your ranking gets affected as Google doesn't rank Low-quality content so it is significant that your content must be great and interesting.

Keywords are the second step you need to take care of. Do proper research on what people are searching on google. Keywords with more volume should be used but don't forget to use other types of keywords like LSI keywords. Keep in mind the keyword difficulty level too.

Then comes the meta box. Make sure you properly optimize your titles and descriptions as these are very important for Google as well as for the people. It tells what exactly your blog is about. The standard word limit for the titles is 60 and for a meta description is 160. You can even use keywords in the titles and descriptions but make sure to separate them using a pipe sign (if you use keywords in the titles).

Headings are also essential for ranking. Use H1 and H2 headings according to the content. These headings can be clickable and you can use keywords too.

URLs should be clean and short. Longer URLs affect your ranking. Makes sure the blog section is also included in sitemaps.

Promote on social media. Pinterest, Twitter, Facebook, LinkedIn are some of the major platforms that hold great significance in ranking a blog. Some experts say that promoting on social media will rank blogs faster.

Wrapping it up!

You can do many other things to rank your website blog. If you are using images in your blog then add image alt attributes or you can increase the speed so that loading time decreases. So there are a lot of things in SEO. That's why it is very important to have a deep knowledge of SEO techniques. If you are planning to do SEO then it is better to hire SEO experts. You can find many SEO agencies in the UK. Just type SEO services in London or for any other city and get a list of all digital marketing companies. Choose one of them but make sure you ask them about their projects or portfolios so that it can be verified that they can bring results.