B2b Vs B2c Marketing Automation: Sales Cycle

Marketing automation is the latest technology that is introduced in the business field. It is helpful for both B2b and B2c businesses in several respects ie.in saving time and increase sales. Here is a quick difference between B2b and B2c marketing automation. But first, you should know what marketing automation is.

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What Is Marketing Automation

Marketing automation is all about using technology and software to automate the repetitive tasks of your marketing strategy or sales activity. The sales and marketing department of any business use marketing automation for automatic marketing campaigns and activities. This result in increased efficiency and sales revenue. Marketing automation will also help them provide their customers with a more personalized experience.

Marketing automation is all about simplifying the most time consuming and complex tasks. These tasks include email marketing, social media marketing and posts, advertisement campaigns etc. Many tools like best Microsoft Dynamics CRM systems are available to help you strategize these tasks better and in the most efficient way.

B2B Marketing

B2B or business to business marketing is basically for businesses whose target customers or buyers businesses. For B2b marketing, the actual focus is on the product and its quality and on saving the company’s money and resources.

B2C Marketing

B2c or business to customer marketing is for companies that basically are targeting on actual people. The main focus in this marketing is to promote a product by showcasing its benefits and catching the consumer’s eye and by multi-channel communication.

B2b Vs B2c Marketing Automation

B2b and B2c are two very different types of business marketing areas. The marketing automation for these types would be specific too due to the difference of the target consumer. There are many differences along with some of the basic similarities. Some key points of the differences and similarities are described below:

Differences

The first difference is in the time for the decision-making process of the customers. The clients for B2b market tend to purchase products that are high value and quality whereas, B2c clients are local audiences purchasing low priced products. B2b clients do a lot of research to ensure they are investing their money on the right thing. In the case of B2c customers, the products are not high value so the decision-making time is relatively low.

With that being said, you’ll see very rare repetition in the B2b clients while the repetition is very frequent in B2c customers. B2b marketing automation is more focused on massive audiences while the marketing automation for B2c is for creating campaigns and ads that are more relatable for their target audience.

The marketing channels for both of them are also different. B2b is more email-based while B2c uses multiple channels.

Similarities

Both B2b and B2c marketing automation have some similar areas to focus on. Both types of companies aim to communicate and engage with their customers and subscribers more with marketing automation.

Both of them are focused on increasing the revenue of their companies and the quality of their products. They aim to know what are the current trends and what is liked and disliked among their clients.